Wild Cross Promotion

13 Oct

The anticipation for Spike Jonze’s “Where the Wild Things Are” is palpable.  The marketing wizzes at Warner Bros have done a pretty impressive job juicing the buzz machine with tie-ins and cross promotions to appeal to all sorts of niche markets.  I must be the target audience because my google reader’s been infiltrated with daily reminders of the coming release.  Stealing a page out of Cool Hunting’s book, here are 10 WTWA items from around the nets:

Opening Ceremony Max Lined Parka

Opening Ceremony Max Lined Parka

Where the Wild Things Are IPhone App

Where the Wild Things Are IPhone App

Filter Magazine: Where The Wild Things Are issue

Filter Magazine: Where The Wild Things Are issue

MEDICOM TOY - Kubrick 100% | BE@RBRICK 100% & 400%

MEDICOM TOY - Kubrick 100% | BE@RBRICK 100% & 400%

Nucleus Gallery Terrible Yellow Eyes Exhibit

Nucleus Gallery Terrible Yellow Eyes Exhibit

Josh Marshalls Kid (presumably)

Josh Marshall's Kid (presumably)

 Where The Wild Things Are Pop-Up Shop at Space 15 Twenty

Where The Wild Things Are Pop-Up Shop at Space 15 Twenty

Christian Joy Costumes

Christian Joy Costumes

Urban Outfitters Tee

Urban Outfitters Tee

Urban’s going deep with the WTWA cross-promos.

Wild Things Pumpkins

Wild Things Pumpkins

And of course, the trailer…

2 Responses to “Wild Cross Promotion”

  1. Charlie October 13, 2009 at 3:15 am #

    Save the Urban Outfitters T, these are all pretty awesome. It is also weird that I am watching Josh Marshall’s kid grow up- I remember seeing pics of him when he was born.

    Karen O album also looks to be pretty good too.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: