A Kinder, Gentler Car Crash

12 Mar

Most traffic safety PSA’s, particularly those that air abroad, are quite violent, intended to shock our sensibilities into safer behavior. That’s why this softer approach from the Sussex Safer Roads campaign is so appealing. Still begs the question of which one is more effective:

EMBRACE LIFE:

This one has a similar theme, but sticks with the tried and true commitment to brutality:

MESS:



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