Kids These Days.

13 Aug

Rest assured that the greatest minds in America are working to end climate change.  Thank you EPA.  Thank you for these edgy urban sounds to help you get your groove on and reduce emissions!

The EPA created this truly inspirational rap to help us do our part for climate change and children’s health.

(h/t Washington Indy)

The question this raises for me has mostly to do with what the exact point in adulthood is when we entirely lose touch with our youth/reality?  As a kid I remember sitting through countless absurd attempts to socialize me and my contemporaries with disconnected  impersonations of youth.  You can just picture the scene of bureaucrats or their consultants, sitting around a conference table and achieving the eureka moment when this rap was conceived.  It makes my soul shiver.

The lyrics tell the full story:

Come on and Click it, flip it, turn the handle to the right, turn off the water, twist the handle real tight. Slip on your sneakers, lace em up tight, leave the car parked you know that’s alright. Public transportation is the way to go, it’s one of the ways to keep emissions low, you can ride your bike, instead of the car, if we save on fuel then we’ll all go far.

I said Click it, flip it, turn the handle to the right, turn off the water, twist the handle real tight. Slip on your sneakers, lace em up tight, leave the car parked you know that’s alright. Public transportation is the way to go, it’s one of the ways to keep emissions low, you can ride your bike, instead of the car, if we save on fuel then we’ll all go far.

You can pick up paper and recycle it too, and there are many other things that you can do. You can click off the game boy, flip off the light, while you’re brushing your teeth, turn the handle to the right. Close the fridge door – keep it shut tight, no food has been added since the middle of the night. A 5 minute shower is all that’s needed to keep energy from being depleted. A long sleeve sweater is what I know – will keep you toasty and the fuel bills low. Plant a tree in your neighborhood, besides giving shade you know it looks real good.

I said Click it, flip it, turn the handle to the right, turn off the water, twist the handle real tight. Slip on your sneakers, lace em up tight, leave the car parked you know that’s alright. Public transportation is the way to go, it’s one of the ways to keep emissions low, you can ride your bike, instead of the car, if we save on fuel then we’ll all go far.

The USA is where we are to kick a new trend and to raise the bar. The climate is changing and that’s a fact, bears don’t know when to take a nap, On top of that it won’t be cool when the flood waters rise and mosquitoes rule. It’s time to get off the couch and start to move.

Come on and Click it, flip it, turn the handle to the right, turn off the water, twist the handle real tight. Slip on your sneakers, lace em up tight, leave the car parked you know that’s alright. Public transportation is the way to go, it’s one of the ways to keep emissions low, you can ride your bike, instead of the car, if we save on fuel then we’ll all go far.

Come on and Click it, flip it, turn the handle to the right.

One Response to “Kids These Days.”

  1. Scott August 16, 2010 at 11:08 am #

    Isn’t the greatest success in these lame marketing attempts achieved when the adult marketers unintentionally create a campaign that the intended audience (say… middle schoolers?) can make fun of and mock relentlessly?

    I remember the day that ‘Recycle Man’ showed up at our elementary school and bust out his musical appeal to the pre-pubescent masses:

    “Re-re-re-re-re-re-cycle, Re-re-re-re-re-reuse it! No! No! Do not trash it, No! No! Don’t abuse it!” **note- this wasn’t a rap, but more of an intense, rhythmic shouting**

    I’m pretty certain the only reason I remember this song so clearly is that we spent countless hours making fun of it; I believe that a similar message probably wouldn’t be stuck in my head to this day if it had ‘hit the mark’ a bit more in terms of my musical preferences. It would more likely be lost in the dusty ‘middle-school-dance’ corner of my mind normally reserved for ‘chief rocka’ and ‘informer…’

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